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I I I . 1
A rc h i ve s , l i b ra r i e s a n d m u s e u m s
Key Challenge 1: Raise the competence in cultural heritage institutions
Cultural institutions should put human resources development high on their priority list.
Cultural heritage associations and educational institutions should set measures to
speed up the transfer and integration of knowledge into professional training and
develop special courses for key areas such as digital management and preservation.
With regard to basic qualifications, cultural heritage associations and institutions
should promote the adoption of the European Computer Driving License as an
important requirement for continuing professional development.
Key Challenge 2: Co-operation at all levels is key to marketing to new target
Cultural heritage institutions should actively seek the co-operation and partnership
with other institutions across the sector, research centres, networks of excellence,
intermediary organisations, and commercial businesses to reduce risk, avoid market
failure and waste of resources. Co-operation should be sought in order to:
build enriched, interactive environments and new cultural services that customers
will demand in the future;
present and/or market their products and services on common virtual cultural
heritage platforms as well as tourism networks that aggregate visitors and users;
provide packaged material (e.g. course material) for the educational sector;
digitise and manage cultural heritage resources;
negotiate licensing models that involve creators and owners of digital
cultural surrogates as well as distributors and licensees that work closely with
various target groups;
build protected environments and enable the academic and educational
communities to use licensed digitised resources.
Key Challenge 3: Strive to better exploit your own strengths and
core competencies
Cultural heritage institutions should build on their strengths, authenticity, knowledge-
based interpretation and contextualisation, and use new technologies to develop their
own niche markets for licensed resources.
Key Challenge 4: Become methodical
Anchored in national digitisation programmes, cultural heritage institutions should
formulate organisational digitisation policies that transparently state selection criteria
based on:
user demands,
the quality of the source material, and
future management of digitised material.